Head of Social Media & Channels

CHANNEL STRATEGY & DEVELOPMENT

You will own and continuously evolve Red Bull Swedens portfolio of owned and managed channels.

By defining the role purpose and audience of each channel youll ensure our ecosystem remains relevant differentiated and built for growth. You understand how channels work together and know how to maximize the impact of every story campaign and content opportunity.

You also understand that the strongest channel ecosystems dont operate in isolation. Youll identify opportunities where creators media partners and other distribution channels can amplify our stories and extend audience reach.

CONTENT & PROGRAMMING STRATEGY

You believe great content deserves great programming.

Youll lead the development of Red Bull Swedens content and channel strategy setting editorial priorities and creating programming frameworks that drive consistency impact and audience engagement throughout the year.

Working closely with teams across the business youll turn marketing objectives events partnerships and campaigns into integrated content plans that connect owned and managed channels with creators media partners and other platforms to maximize reach engagement and impact.

Youll combine strategic thinking with hands-on execution helping shape ideas from concept through publication and distribution.

TRENDS INSIGHTS & AUDIENCE DEVELOPMENT

You are naturally curious about culture media and consumer behavior.

Youll stay close to emerging trends platform developments and audience shifts identifying opportunities that help Red Bull stay ahead of the curve.

By combining insights data and creativity youll guide content decisions unlock new growth opportunities and continuously evolve how we create distribute and measure content.

You understand how audiences move seamlessly between platforms creators and media environments and use those insights to drive smarter programming decisions.

CONTENT PLANNING & GOVERNANCE

Youll own the overall content planning process across Red Bull Swedens channels.

From editorial calendars and publishing priorities to major campaigns and tentpole moments youll ensure there is a clear plan that aligns teams and maximizes impact.

Youll create structure without limiting creativity and ensure our channel plans are developed with an integrated mindset creating opportunities for content to travel across Red Bulls wider ecosystem and beyond our own platforms.

PERFORMANCE REPORTING & OPTIMIZATION

You use data to make better decisions.

Youll establish clear measurement frameworks follow channel performance closely and provide actionable recommendations based on audience behavior and content performance.

You understand what success looks like across different channels and distribution environments using insights to continuously optimize both channel performance and integrated content strategies.

TEAM LEADERSHIP & RESOURCE MANAGEMENT

Youre not only responsible for the channels - youll lead the team behind them.

As Head of the Social media & Channels team youll have direct people management responsibility leading and developing a team responsible for Red Bull Swedens managed channels owned platforms and content production.

Youll create clarity around priorities develop capabilities allocate resources and empower the team to do their best work. By fostering a collaborative high-performing environment youll ensure the team is equipped to deliver both day-to-day excellence and long-term strategic growth.

Beyond the core team youll also lead and coordinate larger cross-functional and external teams for major productions campaigns and strategic projects including freelancers agencies creators and production partners.

Youll work closely with the Head of Content and Communications Managers to shape Red Bull Swedens biggest campaigns projects and storytelling initiatives. From early creative development through execution and distribution youll help transform ideas into powerful audience experiences across channels creators and media partners.

As a leader youll inspire coach and develop your team while continuously evolving how we create distribute and measure content.

Qualifications :

A passion for social media content culture and storytelling with an instinct for what captures attention drives conversation and builds audiences.

At least 5 years of experience within Content Strategy Editorial Programming Social Media Digital Marketing Media Publishing or Audience Development.

Proven experience developing and managing channel strategies content ecosystems or editorial programming for brands publishers or media organizations.

Strong understanding of audience behavior platform dynamics and content consumption across digital and social channels.

Experience translating business objectives into channel content and audience growth strategies.

Experience building content plans editorial calendars and distribution strategies across multiple channels.

Strong understanding of how owned managed and partner channels work together to maximize audience impact.

Experience leading cross-functional projects involving multiple stakeholders.

Experience managing teams and resources with a passion for developing people and fostering high performance.

Strong analytical skills with the ability to turn data and insights into actionable recommendations.

Excellent communication skills in both Swedish and English written and spoken.

Additional Information :

Red Bull Sweden AB is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age sex disability sexual orientation race religion.

Remote Work :

No

Employment Type :

Full-time

Department / Functional Area: Marketing
Experience: years
Vacancy: 1