Head of Social Media (Organic+Paid)

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This postion requires relocation to Limassol, Cyprus.

Medier isn’t just a marketing agency - we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns - we deliver results.

Our philosophy is simple - hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

The Role

We’re looking for an innovative and strategic Head of Social Media (Organic + Paid) to lead and evolve our global social media presence across all platforms.

This is a high-impact, cross-functional leadership role combining brand storytelling with performance marketing to drive full-funnel engagement and business growth.

You’ll own the end-to-end strategy for both paid and organic social media across multiple iGaming brands. From shaping brand voice and building communities to driving ROI through media investment, you’ll be responsible for delivering compelling content, measurable results, and industry-leading innovation.

Responsibilities

• Lead the integrated global social media strategy across paid and organic channels including Meta, TikTok, Instagram, X, LinkedIn, YouTube, Reddit, and emerging platforms.
• Manage and mentor a growing team of paid media buyers, content strategists, and community managers.
• Define and scale content strategy , working with Creative to deliver scroll-stopping, high-converting content tailored to each platform and audience segment.
• Oversee daily channel operations , from publishing and moderation to media buying and campaign optimization.
• Develop full-funnel social programs that align with brand, acquisition, and retention goals.
• Establish KPIs and reporting frameworks for both brand and performance metrics; continuously analyze performance and iterate.
• Champion community-building initiatives , influencer partnerships, and cultural moments that elevate brand relevance and customer loyalty.
• Collaborate cross-functionally with Creative, CRM, SEO, Product, and Data teams to ensure cohesion and amplification across channels.
• Drive innovation and experimentation , testing new formats, features, and emerging platforms to stay ahead of trends.
• Act as the voice of social internally , providing strategic direction and thought leadership to stakeholders and executives.

Qualifications

Why Join Us

Ready to shape the future of social media at Medier?

Let’s build something unforgettable—together.

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