Senior Director, Streaming Marketing, Nordics

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the bringing our characters to life, the bringing them to your living rooms and the creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your Role :

The Senior Director, Streaming Marketing Nordics will lead the strategy and execution of marketing for Warner Bros. Discovery (WBD) Direct-to-Consumer business across the Nordics, driving growth and brand love for HBO Max across the region. This role will harness the power of our iconic IPs - from Harry Potter and DC Comics to Sports, Warner Bros. films, and HBO series - to create culturally resonant campaigns that connect deeply with local audiences.

As the senior marketing leader for the market, you’ll define and deliver the country’s marketing agenda — balancing creative excellence with commercial outcomes — to build a strong, enduring brand and accelerate subscriber growth. You’ll inspire and empower a high-performing team to deliver results aligned with local business priorities and the broader regional and global strategy.

Your role accountabilities :

Develop and execute country-specific marketing plans across all functions — including social, media, creative, partnerships, and operations — that reflect local audience insights and business priorities, driving awareness and growth for HBO Max.

Build the long-term foundation for streaming - define the value proposition, identify target audiences, and shape strategies that drive acquisition, retention, engagement, and brand love for HBO Max.

Set an ambitious creative standard, leveraging our iconic portfolio — from HBO Originals, Warner Bros. films, and DC and Harry Potter franchises to Sports — to deliver culturally defining campaigns that resonate with local audiences and elevate Warner Bros. entertainment brands.

Partner closely with regional and global marketing leaders to align priorities, advocate for local needs, and ensure optimal support and resourcing for HBO Max initiatives.

Collaborate with content, product, and commercial teams to align marketing strategies with business outcomes, streamlining execution and maximizing impact across all consumer touchpoints.

Build and nurture strong external partnerships — including broadcasters, telcos, media partners, and local entertainment providers — to amplify visibility and strengthen HBO Max’s market presence.

Define, monitor, and optimize key performance metrics across acquisition, retention, engagement, and brand equity. Use insights and data to balance creativity with commercial effectiveness.

Incorporate stakeholder perspectives while maintaining full accountability for decisions and outcomes. Lead with clarity, conviction, and agility in navigating constraints of budget and team size.

Stay ahead of competitive dynamics and emerging trends to ensure Warner Bros. remains at the forefront of marketing innovation and audience engagement.

Cultivate HBO Max as a culturally iconic and beloved brand — spanning world-class drama, film, and sport — through digital, social, experiential, and earned media efforts that build fandom, loyalty, and cultural relevance.

Recruit, develop, and inspire a high-performing marketing team that thrives in a collaborative, creative, and results-driven culture.

Qualifications and experience :

Extensive progressive marketing experience, with a focus on driving growth and delivering impactful campaigns in the streaming, media, or entertainment industries.

Proven success in adapting and executing global marketing strategies to align with country-specific needs and opportunities.

Knowledge of local market dynamics, including cultural nuances, regulatory landscapes, and consumer behavior.

Demonstrated ability to collaborate with external partners such as distributors, telcos, and media networks to maximize brand reach and business growth.

Skilled at leveraging consumer insights, audience data, and market trends to sharpen strategies and optimize campaign performance.

Strong financial acumen, including experience in budget management, media planning, and ROI analysis.

Expertise in integrated marketing, including digital marketing, social media, CRM, and experiential activations.

Ability to build and lead high-performing teams, fostering a culture of trust, creativity, and collaboration.

Exceptional communication, negotiation, and presentation skills, with the ability to influence senior stakeholders and cross-functional teams.

Experience working within matrixed organizational structures, balancing global priorities with local execution.

A proactive and flexible mindset, thriving in fast-paced, dynamic environments.

Passion for entertainment and a deep understanding of storytelling, audience engagement, and evolving market trends in the streaming industry.

Additional Information

On December 5, Netflix and Warner Bros. Discovery announced they have entered into a definitive agreement under which Netflix will acquire Warner Bros., including its film and television studios, HBO Max and HBO. The transaction is expected to close after the separation of Warner Bros. Discovery's Global Networks division, Discovery Global, into a new publicly-traded company, which is expected to be completed in Q3 2026. For more details, including leadership appointments and information on individual brands, please visit our newsroom here.

Although you will be hired by Warner Bros. Discovery, upon the planned spin-off of Discovery Global in 2026, your employment likely will transition to Warner Bros. During this period of transformation, you’ll have an exciting opportunity to lay the foundation at one of the world’s premier entertainment brands.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.